Building Awareness and Generating Interest in using Web2.0

The first steps in the process of changing attitudes and behaviours (eg. among colleague teachers) with regard to for instance the use of Web2.0 technologies in educational contexts, are 

1. building awareness ... of the need for using Web2.0 technologies. The reason is that unless your colleagues are indeed aware of its need, they will not be interested to listen to you explain the benefits !
2. generating interest ... in what Web2.0 can offer to alleviate that need, and in its benefits as an inspiring and enriching part of the learning experience, rather than as a mere gimmick. 

Only when these two essential steps have been taken will your colleagues be ready to try it out (trial phase), before finally being convinced and becoming regular users (adoption phase). 


Our objective in this blog is to provide you with some strategies and materials for doing exactly that.